Microsoft and PGA TOUR strike three-year technology agreement

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A few weeks ago, Lindsey Matese the senior communications manager for Microsoft’s Band and Health Division introduced the world to the Microsoft Band 2. In her brief stint on stage, she covered the various use cases for the Band, including her own use for it, as a marathon training companion. Matese also took the time to highlight perhaps a lesser known activity the Band 2 excels at tracking and charting, that happens to be golf.
Building on its work with mapping golf courses, and third-party golf suppliers and equipment, Microsoft has recently signed a three-year technology deal with the PGA TOUR. The newly minted agreement will put Microsoft in the seat to integrate various technologies and media provided by the tour, to its fans.

The PGA TOUR is thrilled to enter into this relationship with Microsoft, which, at its core, is designed to produce deeper, richer and more immersive content for our fans to consume across all of our platforms,” said Tom Wade, the PGA TOUR’s Chief Commercial Officer. “We also look forward to working with such an iconic global company as it activates broadly across PGA TOUR golf to further grow its business.”

Essentially, the new agreement has the PGA TOUR adopting Windows 10, Microsoft Azure and Microsoft Office, to help Microsoft collect as much information as possible. In exchange for the support of the PGA TOUR, Microsoft will begin developing several technologies to feed the TOUR’s information back to its golf fans. As of now, there are several technological integrations underway for the new partners that include new apps for the latest Microsoft devices.
Presumably, the Microsoft Band and Band 2 will be among the many devices that benefit from this new partnership. Other devices being looked at for PGA TOUR integration also include Surface and Lumia smartphones that Microsoft claims will somehow utilize “80,000-plus hours of PGA TOUR library footage and other information to deliver this content to fans and commentators in new and engaging ways.”
Beyond consumer benefits, adoption of new Microsoft services and software will help the TOUR enhances its employee productivity and infrastructure. The deep level of integration happening between the PGA TOUR and Microsoft now places the company as the Official System of the PGA TOUR and Champions TOUR. Microsoft will also become the Official Analytics Partner of the PGA TOUR and Champions Tour as well as the Office [Personal] Productivity Software of the PGA TOUR and Champions Tour.