Surprise! Bing boosts Microsoft’s latest quarter earnings

By: Costea Lestoc
2 minute read
bing earnings

Some are excited to see the latest devices coming out from Microsoft, while others can’t wait to get a new software update for their Surface devices.

However, there are also those who revel in checking out the latest earnings reports, such as Microsoft’s FY2018 Q1 standings.

These statistics show which of Microsoft’s services and platforms have been the top earners and which have failed to deliver what was promised or expected of them.

For better or worse, all of Microsoft’s cards are on the table, and people are genuinely impressed by a surprise apparition in the top of the charts: Bing!

Taking a look at what Microsoft services have earned the most

According to these reports, Bing is one of Microsoft’s top earners for this most recent quarter, alongside more popular services like Surface or Cloud.

The entire Search and Surface division seems to have done quite well.

According to Microsoft, their Search revenue has grown by 15%, which is quite a bit. This is due to the increase of revenue per search volume, based on what Microsoft’s report describes.

bing earnings

Not so stellar performances

While other departments have managed to shine brighter than ever, or at least than previous quarters, Microsoft has also had services that didn’t quite hit the mark in terms of growth.

The best example for this is the More Personal Computing division, which didn’t really grow at all compared to the previous report.

Actually, to be more precise, is has currently been reported as being down 1% CC.

Here’s what Amy Hood, which acts as Microsoft’s CFO, had to say about the company’s most recent earning calls: “we expect double digit revenue growth in search ex traffic acquisition cost reflecting continued strong performance in both rate and volume.”

Still not Google, but Microsoft isn’t giving up

While Bing’s pleasing results as of late are a sign of growth in popularity (maybe), it’s noteworthy that the service is still trailing behind the more popular Google search service, not only in the US but even worldwide mostly.

Even so, Microsoft values the business that Bing is producing, as there are 12 billion daily searches reported.

With a total PC search market share of over 33% (33.3 %), Bing will continue to represent a valued asset.

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