Microsoft closes Mixer, moves everything to Facebook Gaming

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Key notes

  • Mixer, Microsoft's gaming live streaming service, was launched as Beam back in 2016, and then rebranded it into Mixer.
  • Microsoft announced on a blog post that it's going to discontinue Mixer.
  • If you want more information about Mixer, head over to our Mixer section.
  • Are you a gamer? Are you interested in streaming? Check our Streaming Hub for more information.
Microsoft discontinues Mixer, moves everything to Facebook Gaming
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Mixer, Microsoft‘s gaming live streaming service, was launched as Beam back in 2016, and then rebranded it into Mixer.

After Microsoft bought it, the company started to integrate the service into Windows 10 and Xbox One through the Game-Broadcasting feature.

The result seems to be a success even if it faced strong competitor platforms such asAmazon’s Twitch and Google’s YouTube Gaming.

Now, Microsoft announced on a blog post that it’s going to discontinue Mixer.

Microsoft is shutting down Mixer on July 22nd 2020

Why is Microsoft closing Mixer? Because they realized that they are too slow on their efforts to scale the platform quick enough to match the demand from the gaming world.

Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible.

It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform.

What’s next for Mixer’s users?

To better serve our community’s needs, we’re teaming up with Facebook to enable the Mixer community to transition to Facebook Gaming. 

This is a key part of a broader effort that Xbox and Facebook Gaming are embarking on, bringing new experiences and opportunities to the entire world of gaming

, said the Mixer team.

Xbox and Facebook Gaming team up for the future

At the same time, on an Xbox blog post, Phil Spencer, the head of Xbox announced that

Facebook Gaming will make it easy for anyone in the Mixer community to join if they choose to do so. We will work to transition the Mixer community over the next few weeks. Starting on July 22, all Mixer sites and apps will redirect users to Facebook Gaming.

Are you using Mixer? How do you feel about Mixer being shut down? Leave us a comment below.


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