Why am I seeing ads on Xbox Gold? How can I remove them?

Teodor Nechita
by Teodor Nechita
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xbox home screen ads

Most web-connected services generate revenue through the use of ads that are more or less targeted.

But what happens when you pay for a premium version of a service precisely to get rid of them, and you still get them?

That’s precisely the case with Xbox Gold users that still see various ads on their dashboards.

Some users don’t mind the ads at all, since they seem to be rather small, to the point of being unnoticeable.

Many forum posts revealed that most users aren’t pleased about the expected ads:

Gotta love the adds on Xbox. You pay for the console, you pay for gold, yet you still get ads. I miss the old days.

While this doesn’t seem to be an issue that everyone is experiencing, not all of you may be pleased to see ads. 

If you’re tired of them, you could consider following the steps listed in this forum post and you’ll get rid of those annoying ads in no time.

How to remove ads from Xbox One home screen

  1. Access Settings
  2. Go to Network
  3. Select Advancedxbox Network settings
  4. Enter DNS
  5. Select Manual input
    • Set the primary DNS as 198.101.242.72
    • Set the secondary DNS as 198.101.242.72

You should no longer be seeing any ads anymore, not even on Microsoft Edge or on YouTube.


Still seeing ads on Twitch with AdBlock? This is how you can get rid of them.


Are there any risks when using this workaround?

Because this solution involves the use of an alternate DNS with an Xbox, some users may seem skeptical, some even stating that:

Interesting solution to use that alternate DNS with an Xbox, although I’m not sure I’d trust that particular service run by who knows for other devices (with regards to privacy and security.)

However, these DNS addresses seem to be provided by one of the top DNS service providers currently on the market.

More so, using their services is completely free of charge.

Consider following the steps listed above if you too are annoyed by ads that appear on your Xbox’s dashboard, especially if you have an Xbox Gold subscription.

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