5 marketing software for real estate agents to close more deals

Tashreef Shareef
by Tashreef Shareef
Windows & Software Expert
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Marketing Software Real Estate

A real estate agent has to manage the potential clients by providing guidance and assistance in marketing and purchasing/renting of the property. While the purchasing process needs to be handled manually (it can be automated, although not as popular) the marketing process can be automated for better productivity and efficiency.

In the past, real estate agents had to keep track of all the data including rental agreements, payment due, tax information and list of rental property expenses manually.

These days, the automation software for real estate agents makes it easy to keep track of all the data including disclosure agreement and keep a tab on client leads. These marketing software for Realtors makes it easy for you to keep everything organized and ready when needed.

There are tons of marketing software available for real estate agents catering to the need of different types of Realtors. So, which software you should use?

To answer this question, we have looked at the best real estate software for marketing and automation and jotted down this list consisting the best of the lot.

The automation software is selected based on its abilities to make the information sharing task easier between agents and clients, store all the required information in a database and also the ability to integrate with other programs for extended functionality.

Let’s not waste your time and dive into the best marketing software for real estate agents to manage properties and generate more leads.


Marketing Software for Real Estate Agents


Rental Property Manager

Rental Property Manager - IT Source

  • Price – $249.95

Rental Property Manager from IT Source allows you to manage data about every property that your clients have for sale and rent. It also allows you to store data about tenants including tenants contacts, photographs and Identity proof etc.

For automated reminders, the event calendar automatically reminds you of any pending rent, rent review due, inspection due and scheduled events and appointments.

It can also help you in generating reports with practical information that includes income and expenditure, property and tenant details, inspection results and tenant rent payments reports.

The property data management features enable you to keep track of every property that you have sold or rented including the clients’ address, specific notes, detailed customizable lists of assets and property dimensions.

You can further add full inspection records along with photos, expenses, and user-defined data. Rental Property Manager can manage one to several hundred property portfolios consisting of commercial, rural and residential type.

The user interface is simple, and the software is easy to use. You can navigate through the different tabs from the workspace and access any required information with ease.

Download Rental Property Manager

— RELATED: 6 best email marketing software to create stunning campaigns


Wise Agent

Wise Agent

  • Price – 30 days trial / $29 month

Wise Agent is known for its best in class email automation that can help you in automating email lead task. You set up it once, and it will take care of the leads, responses, appointments, and transactions.

Wise Agent offers transaction management from initial outreach to the closing table, centralized client info and drip marketing that allows the users to automatically send new content to potential clients for lead generation with the help of a simple calendar tool.

Wise Agent comes with many customization options including third-party app integration that includes support for Cloud CA, Zapier, zipForm Plus, etc.

You can link and share an appointment with clients and vendors, set up email and text alerts for your staff, make use of the to-do list feature to create daily or monthly tasks and monitor progress. The appointment Calendar keeps you organized and boosts your productivity.

Wise Agent’s team friendly CRM allows the owners to decide and assign roles to the staff and team. Other marketing features in the CRM include the ability to create landing pages, transaction management, lead automation, and contact management.

Wise Agent is a powerful marketing software for real estate agents. It is a cost-effective solution, and you can use it risk-free for 30 days before committing to any plan.

Get Wise Agent

— RELATED: Top 9 tools to create stunning digital ads for your marketing campaign




  • Price – Starts at $65 month

If you need a Sale CRM software that can track agents in real time, distribute leads and analyze marketing performance, LeadSimple checks all the right boxes.

LeadSimple can be effectively utilized to close more deals by improving contact rates through quick responses, view calls, emails, and updates in real time, use call recording and emails to train new agents and reduce manual data entry by a large margin to increase productivity.

Third-party app integration allows you to import leads from services like Google AdWords, unbounce, Trulia and Zillow, etc. You can also sync SimpleLead with apps like Google Drive, Gmail, DropBox, and MailChimp. The leads can be then directly forwarded to the staff who can contact the potential client to fix a meeting or to know their requirement.

You can analyze the analytics report to track RoI (return on investment) from each lead source, check agent performance and find new opportunities to capture more sales.

The realtors can devise a custom followup plan for your team to ensure consistent results while not compromising on efficiency.

SimpleLead costs $65 a month but offers a free 14 days trial for you to test the CRM before opting for the premium plans.

Get SimpleLead

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Follow Up Boss

Follow Up Boss

  • Price – Free trial/starts at $149

Follow Up Boss is a powerful real estate CRM (Customer Relationship Management) software that allows the realtors to do more in less time. You can respond faster with the automated system through text, set appointment, and do more follow up resulting in better lead generation.

Whenever a lead appears, you can assign it to any available agent. The manager can customize the rules and flow, and assign the leads to the agents based on the price, zip code, round robing and First to Claim option.

Follow Up Boss instantly responds to any lead generation with personalized text and email resulting in 70%  response rate from the cold leads. It will also notify the agents via text or push notification through the app and allows them to connect to the clients instantly.

The CRM also sends easy tracking and reminders to the real estate agents to follow up with the lead and not miss the appointment with the potential buyers.

You can import your old client database to your Follow Up Boss CRM account. Follow Up Boss can also train your team to use the CRM software giving a head start.

Get Follow Up Boss

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Showing Suite

Showing Suite

  • Price – $2.95 month

Showing Suite is a property showing management solution that can automate your home showing schedule and appointments with buyers, sellers, and agents.

Showing Suite offers sellers the much-required transparency and offers realtors essential features to automate home showing task to save time and money.

The automated scheduling for buyers informs all the involved parties including the buyer through calls or texts to confirm the home showing appointment and then notify the showing agent about the appointment.

Showing Suite can pull showing information from Sentrilock and Supera lockbox to gather feedback. The information is synced into your Showing Suite account after your showing agent shows one of your listing to a potential buyer.

This property showing management solution offers seller feedback along with transparency and access to Showing Note feature that lets you find and track the perfect home as per your need. Other features for seller account include email notification and manage house showing options.

For the agent, Showing Suite helps to organize and automate the listings. Agents can select any listing to view more details including listing price, address and agent details about the property. If not interested the agent can select and delete any properties.

It also offers analytics and reporting tools that can be used by agents to measure performance in the field and also monitor client satisfaction.

Showing Suite is an excellent property management software that can automate the property showing process for all the parties involved in the deal.

Get Showing Suite 

More Recommendations

Apart from the five marketing software for real estate agent listed above, there are a couple of more handy apps that you can use to increase the productivity of your business.

You can try tools like Cloud Attract for building real estate landing pages, LionDesk to embed videos into emails, Mojo Dialer app lets you dial real estate leads, DocuSign is an online document signing tool for closing deals and offers and Disclosure.io that lets you organize and share disclosures with the clients.

What’s your Pick?

I have listed the best marketing software for real estate agents that you can use to promote and generate more leads for your real estate business. However, it is important to understand that no one app will do all the task for you. While there are multiple lead generation software, you may also need to subscribe to software like Showing Suite to automate property showing process.

Take these marketing softwares for a spin using the free trial, and I am sure you will find software that meets your requirement and help you automate most of the work with ease.