Full Fix: Windows Store not Loading in Windows 10

By: Ivan Jenic
7 minute read

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Various problems with Windows Store are a common thing in Windows 10 operating system. This time, some users complained that they’re unable to even load the store, so we prepared a couple of solutions that may be helpful.

Microsoft Store won’t load in Windows 10

Windows Store is a key component of Windows 10, but many users reported certain issues with it. Speaking of issues, here are some problems that users reported:

  • Windows Store not working Windows 10, opening Windows 10, showing up, responding, appearing, starting – There are various issues with Windows Store that can occur, but you should be able to fix most of these issues by using one of our solutions.
  • Windows Store could not be loaded – This is a common problem with Windows Store, and if you encounter it, be sure to check your antivirus software. If needed, you might have to remove your antivirus software in order to fix the issue.
  • Windows Store keeps loading – Many users reported that Windows Store keeps loading on their PC. This can be a big problem, but you can fix it by re-registering Windows Store app.
  • Windows Store won’t open – Many users reported that Windows Store won’t open at all on their PC. We already covered this issue in detail in one of our articles, so be sure to check it out for more information.

Solution 1 – Adjust date and time

A lot of factors that are not directly connected to the Windows Store could prevent it from working, and wrong date and time is one of them. Yes, you already guessed the solution, you just need to adjust date and time of your computer, and Store will maybe work again. In case you don’t know how to do that, just follow these steps:

  1. Click on time and date on the right side of your taskbar and go to Adjust date/time.
  2. If Set time automatically is checked, and it shows the wrong time, go and uncheck it.Windows Store not working Windows 10
  3. Click on Change, under change date and time and set a proper date and time on your computer.Windows Store could not be loaded

Solution 2 – Disable Proxy Connection

Your proxy settings might be stopping your Windows store from opening, as well. So you can try and disable it, and check if you’re able to run your Windows Store now. Here’s exactly what you need to do:

  1. Go to Search, type internet options and open Internet Options.
    Windows Store could not be loaded
  2. Go to Connections tab, and click on LAN Settings.
    Windows Store keeps loading
  3. Uncheck Use Proxy Server for your LAN. Windows Store keeps loading
  4. Click OK.

Although proxy is a solid method of protecting your privacy, sometimes it can cause certain issues with Windows Store. If you’re still concerned about your privacy, we suggest that you consider using a VPN.

VPN works similarly to a proxy, and unlike proxy, it won’t cause any issues with other applications. There are many great VPN clients available on the market, but Cyberghost VPN (currently 77% off) is one of the simplest VPNs to use, so we recommend to try it out.


Solution 3 – Check your antivirus

Windows Store keeps loading

Sometimes your antivirus software can interfere with your system and cause problems with Windows Store. If that’s the case, be sure to check if Windows Store is allowed to go through your firewall. In addition, you might want to try disabling certain antivirus features and check if that helps. In some cases, you might even have to completely disable your antivirus.

Sometimes disabling your antivirus isn’t enough, and in order to fix this issue, you’ll need to uninstall it. If uninstalling your antivirus solves the problem, this might be a perfect time to consider switching to a different antivirus software.

BullGuard is an antivirus software that offers great security features and protection. In addition to advanced protection, this antivirus is completely compatible with Windows 10, so it won’t interfere with it in any way.


Solution 4 – Reset Store Cache

Resetting Windows Store cache is sometimes a solution for various Windows Store problems, and it may solve this one, as well. Resetting the cache is very simple, all you have do to is to perform one command, and here’s how:

  1. Go to Search, type wsreset.exe.
  2. Open WSReset.exe and let the process finish.
    Windows Store won't open

After performing this action, your Store will be reset, and maybe the problem will disappear.


Solution 5 – Check your region

According to users, sometimes Windows Store won’t load due to your regional settings. However, you can fix that by doing the following:

  1. Open the Settings app and go to Time & Language section.
    Windows Store not working Windows 10
  2. From the menu on the left, select Region & language. In the right pane, set the United States as your Country or region.
    Windows Store could not be loaded

After changing your region, try to start Windows Store again and check if the issue is still there.


Solution 6 – Re-registry Windows Store app

Sometimes there might be certain glitches with Windows Store, and that can cause issues such as this one to appear. However, you can fix the problem simply by re-registering Windows Store app. This is a somewhat advanced procedure, but you can perform it by following these steps:

  1. Press Windows Key + S and enter powershell. Right-click Windows PowerShell and choose Run as administrator from the menu.
    Windows Store won't open

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  3. When PowerShell starts, enter the following: PowerShell -ExecutionPolicy Unrestricted -Command “& {$manifest = (Get-AppxPackage Microsoft.WindowsStore).InstallLocation + ‘\AppxManifest.xml’ ; Add-AppxPackage -DisableDevelopmentMode -Register $manifest}” and press Enter to run the command.
    Windows Store not responding

Once the command is executed, the issue with Windows Store should be completely resolved.


Solution 7 – Install the missing updates

According to users, sometimes this problem occurs if you don’t have the necessary updates installed. Sometimes there might be certain glitches with Windows Store, and the best way to fix them is to keep your system up to date.

There are several ways to do that, and the best way is to install the missing updates. By default, Windows 10 installs the updates automatically, but you can also check for updates manually by doing the following:

  1. Open the Settings app and go to Update & Security section.
  2. Now click Check for updates button.

If any updates are available, Windows will download them automatically in the background. Once the updates are downloaded, they’ll be installed automatically as soon as you restart your PC. After you update your system to the latest version, the problem should be completely resolved.


Solution 8 – Run Windows Store Apps troubleshooter

If Windows Store won’t load on your PC, you might be able to solve the problem simply by running the built-in troubleshooter. Windows 10 comes with various troubleshooters that can fix many problems, and if you have issues with Windows Store, you just need to do the following:

  1. Open the Settings app and go to Update & Security section.
  2. Select Troubleshoot from the menu on the left. Select Windows Store Apps from the right pane and click Run the troubleshooter.
    Windows Store keeps loading
  3. Follow the instructions on the screen to complete the troubleshooter.

Once the troubleshooter is finished, check if the problem is still there.


Solution 9 – Reset Windows Store app

Sometimes Windows Store app won’t load if there are issues with it. However, you can reset the application to the default and that will hopefully fix most of the issues. To do that, just follow these steps:

  1. Open the Settings app and go to Apps section.
    Windows Store won't open
  2. Locate Microsoft Store on the list, select it and click Advanced options.
    Windows Store not starting
  3. Now click the Reset button. Click the Reset button once again to confirm.
    Windows Store could not be loaded

After resetting the Windows Store app, the issue should be resolved, and you should be able to use it once again.


Solution 10 – Create a new user account

If Windows Store won’t load, the problem might be your user account. According to users, the simplest way to fix this issue is to create a new user account. You can do that by following these steps:

  1. Open the Settings app and go to Accounts section.
    Windows Store not opening Windows 10
  2. From the menu on the left select Family & other people. In the right pane click Add someone else to this PC.
    Windows Store could not be loaded
  3. Choose I don’t have this person’s sign-in information.
    Windows Store keeps loading
  4. Select Add a user without a Microsoft account.
    Windows Store won't open
  5. Now enter the desired username and click Next.
    Windows Store not showing up

After creating a new user account, switch to it and check if the problem is still present. If the issue doesn’t appear on the new account, you might have to move your personal files to the new account and start using it instead of your old one.

If you’re still having issues on your PC or you simply want to avoid them for the future, we recommend you to download this tool (100% safe and tested by us) to fix various PC problems, such as file loss, malware and hardware failure.

You can also have a look at another article that we did on various other problems with the Windows Store in Windows 10, or if you’re having problems with updates, have a look at this guide, as well.


Editor’s Note: This post was originally published in September 2015 and has been since completely revamped and updated for freshness, accuracy, and comprehensiveness.


Read Also: Quick Fix: Games Crash in Windows 10

For various PC problems, we recommend this tool.

This software will repair common computer errors, protect you from file loss, malware, hardware failure and optimize your PC for maximum performance. Fix PC issues now in 3 easy steps:

  1. Download this PC Repair Tool rated "Excellent" on TrustPilot.com.
  2. Click “Start Scan” to find Windows issues that could be causing PC problems.
  3. Click “Repair All” to fix all issues with Patended Technologies (requires upgrade).

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