The Microsoft Store is a chain of retail stores and an online shopping site, owned and operated by Microsoft and dealing in computers, computer software and consumer electronics. The stores aim to “improve the PC and Microsoft retail purchase experience for consumers worldwide and help consumers make more informed decisions about their PC and software purchases.
Microsoft rebranded the Windows Store to Microsoft Store
Starting with the Fall Creators Update in October 2017, Windows Store was revamped by Microsoft and changed its name to Microsoft Store. After the update, users were able to purchase more than apps, books, games, TV shows and movies.
In Microsoft Store, you can buy hardware including Microsoft’s Surface hardware, Windows Phone devices, Xbox One consoles, Windows 10 laptops, tablets and third-party devices and accessories.