Xbox One X is here: A recap of the biggest global launch in Xbox history

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After a full year of anticipation, Microsoft’s most powerful Xbox console finally launched worldwide in 35 markets today, November 7th, 2017. The tech giant was holding launch events across the world, so here is a look at how Xbox gamers across our great planet were celebrating the release of the newest member of the Xbox family.

New York City:

In New York City, Microsoft’s Aaron Greenberg was hanging out with Conan O Brien at the Flagship Microsoft Store, and an Xbox fan was really hyped to pick up the Xbox One X. Just as with other Microsoft Stores across the world, eager fans lined up a day before the Xbox One X launched to be one of the first to get their hands on the new Xbox One X. Of course, there were other celebrity appearances as well, including Shaquille O’Neal, Liam Payne, Ronda Rousey, Odell Beckham Jr., and Caleb McLaughlin.

Lucky fans who participated in Trivia and giveaways at the launch event at the NYC Microsoft Flagship Store also scored some free swag. Redditor jerm2z shared a picture his loot with the world, including some cool Xbox One X themed hats, shirts, buttons, and more.

This is why I love Xbox. They take care of their fans. Here are all the FREE items I got at the NYC Xbox One X Launch Event. from xboxone


In Australia, the launch of the Xbox One X was celebrated with the opening of the Xbox Stay N’ Play. The Stay N’ Play is a gaming-themed experience situated in front of the iconic Sydney skyline in Pirrama Park. Reservations were handed out for free on a first come, first serve basis, and there are rooms themed towards Xbox games like Forza 7, Minecraft, and more.


In France, Xbox gamers had the chance to tune into a special eight-hour long Mixer livestream themed towards the Xbox One X launch events happening in Paris. Just as in NY, there was a midnight opening at the Fnac Champs Elysées, allowing French Xbox fans to get their hands on the Xbox One X the minute the clock hit 12:00 AM November 7th.

United Kingdom:

In the United Kingdom, Microsoft hosted an extended 14-hour live stream from the Xbox One X Apartment in London. The livestream event featured some of the biggest British content creators and special guests.

The above-seen locations are just a few places where special Xbox One X launches were happening. In a post to the Xbox Wire, Microsoft highlighted some of the other launch day activities:

  • Inspired by the new Xbox racing game “Forza Motorsport 7,” the world’s first Xbox One X was hand-delivered in New Zealand via the fastest supercar in the country.
  • In Germany, Xbox set a new world record for the “World’s Largest Unboxing” after unboxing a giant Xbox One X in the Munich International Airport, and celebrated the launch with more than 700 fans in front of Berlin’s largest 4K theater screen.
  • In Mexico City, hundreds of fans attended an Xbox One X midnight madness event hosted with Game Planet to celebrate the official launch of the highly anticipated console in Mexico.
  • In collaboration with Canadian designer and artist Brian Espiritu, Xbox designed custom Xbox One X consoles inspired by the city of Toronto to give away to five lucky Xbox fans.

Xbox One X is launching with the largest games lineup in Xbox history, with more than 50 titles available on launch day and 70 Xbox One X Enhanced titles coming in the first week. With features such as support for 4K gaming, HDR, and Supersampling, the most powerful Xbox console ever launched in 35 markets worldwide, making for the biggest global launch in Xbox history. We built Xbox One X to give game creators the most powerful platform to bring their visions to life and to give gamers the best console to play the games of the past, present, and future…We’re excited to offer gamers the world’s most powerful console with access to the largest games lineup in Xbox history,” said Phil Spencer, head of gaming, Microsoft Corp.