Marketing Software for Real Estate Agents: 6 Best in 2024

A real estate agent has to manage potential clients, and to do that he needs a marketing software for real estate.

While the purchasing process needs to be handled manually (it can be automated, although not as popular) the marketing process can be automated for better productivity and efficiency by using CRM tools for property management.

In the past, real estate agents had to keep track of all the data including rental agreements, payment due, tax information, and a list of rental property expenses manually.

These days, the automation software for real estate agents makes it easy to keep track of all the data including disclosure agreements,s and keep a tab on client leads.

This marketing software for Realtors makes it easy for you to keep everything organized and ready when needed.

There are tons of marketing software available for real estate agents catering to the need of different types of Realtors. So, which software you should use?

You can always use financial calculators for real-estate, but they don’t offer all the features that you might need.

To answer this question, we have looked at the best real estate software for marketing and automation and jotted down this list consisting of the best of the lot.

The automation software is selected based on its abilities to make the information sharing task easier between agents and clients, store all the required information in a database, and also the ability to integrate with other programs for extended functionality.

What is a CRM in real estate?

CRM stands for Customer Relations Management system, and it’s used to for communications between the customer and brokers.

Having a reliable real estate CRM is crucial so you can keep track of all of your potential customers and appointments, so it’s important to pick the right one.

In today’s guide, we’re going to show you some of the best real estate tools, so be sure to keep on reading.

What are the best software tools for real estate agents?

Rental Property Manager – Simple but powerful

Rental Property Manager from IT Source allows you to manage data about every property that your clients have for sale and rent. It also allows you to store data about tenants including tenants contacts, photographs and Identity proof etc.

For automated reminders, the event calendar automatically reminds you of any pending rent, rent review due, inspection due, and scheduled events and appointments.

It can also help you in generating reports with practical information that includes income and expenditure, property and tenant details, inspection results and tenant rent payments reports.

The property data management features enable you to keep track of every property that you have sold or rented including the clients’ address, specific notes, detailed customizable lists of assets and property dimensions.

You can further add full inspection records along with photos, expenses, and user-defined data. Rental Property Manager can manage one to several hundred property portfolios consisting of commercial, rural and residential type.

The user interface is simple, and the software is easy to use. You can navigate through the different tabs from the workspace and access any required information with ease.

This is a great real estate software for investors, so it’s worth checking out.

Other great features:

• Automated reminders
• Ability to store tenant information
• Built-in calendar
• Report generation
• Detailed inspection records

⇒ Download Rental Property Manager

Wise Agent – For professionals

Wise Agent is known for its best in class email automation that can help you in automating email lead task. You set up it once, and it will take care of the leads, responses, appointments, and transactions.

Wise Agent offers transaction management from initial outreach to the closing table, centralized client info and drip marketing that allows the users to automatically send new content to potential clients for lead generation with the help of a simple calendar tool.

Wise Agent comes with many customization options including third-party app integration that includes support for Cloud CA, Zapier, zipForm Plus, etc.

You can link and share an appointment with clients and vendors, set up email and text alerts for your staff, make use of the to-do list feature to create daily or monthly tasks and monitor progress.

The appointment Calendar keeps you organized and boosts your productivity.

Wise Agent’s team friendly CRM allows the owners to decide and assign roles to the staff and team. Other marketing features in the CRM include the ability to create landing pages, transaction management, lead automation, and contact management.

Wise Agent is a great commercial real estate software. It is a cost-effective solution, and you can use it risk-free for 30 days before committing to any plan.

Other great features:

• Superb email automation
• Centralized client info
• Integration with various services
• Email and text alerts
• Built-in calandar

⇒ Get Wise Agent

LeadSimple – Extensive functionality

If you need a real estate CRM software that can track agents in real time, distribute leads and analyze marketing performance, LeadSimple checks all the right boxes.

LeadSimple can be effectively utilized to close more deals by improving contact rates through quick responses, view calls, emails, and updates in real-time, use call recording and emails to train new agents, and reduce manual data entry by a large margin to increase productivity.

Third-party app integration allows you to import leads from services like Google AdWords, unbounce, Trulia and Zillow, etc. You can also sync SimpleLead with apps like Google Drive, Gmail, DropBox, and MailChimp.

The leads can be then directly forwarded to the staff who can contact the potential client to fix a meeting or to know their requirement.

You can analyze the analytics report to track RoI (return on investment) from each lead source, check agent performance and find new opportunities to capture more sales.

The realtors can devise a custom followup plan for your team to ensure consistent results while not compromising on efficiency.

SimpleLead costs $65 a month but offers a free 14 days trial for you to test the CRM before opting for the premium plans.

Other great features:

• Real-time agent tracking
• Third-party integration
• Ability to analyze reports
• Agent performance checking
• Abiliy to improve contact rates

⇒ Get SimpleLead

Follow Up Boss – Great choice for growing teams

Follow Up Boss is a powerful real estate analytics software that allows the realtors to do more in less time.

You can respond faster with the automated system through text, set appointments, and do more. This results in better followups with clients.

Whenever a lead appears, you can assign it to any available agent. The manager can customize the rules and flow, and assign the leads to the agents based on the price, zip code, round robing and First to Claim option.

Follow Up Boss instantly responds to any lead generation with personalized text and email resulting in 70%  response rate from the cold leads. It will also notify the agents via text or push notification through the app and allows them to connect to the clients instantly.

The CRM also sends easy tracking and reminders to the real estate agents. This let’s them follow up with the lead and not miss the appointment with the potential buyers.

You can import your old client database to your Follow Up Boss CRM account. Follow Up Boss can also train your team to use the CRM software giving a head start.

Other great features:

• Automated response system
• Ability to quickly assign leads
• Support for text or push notifications
• Easy tracking and reminders
• Ability to import old client databases

⇒ Get Follow Up Boss

Different Property Management – Real-time information and support

Effective communication is a highlight of Different Property Managment and it allows is users to get fast responses from the experts.

The service is optimized, so you’ll get real-time information and answers. Thanks to the dedicated app, you can easily keep track of incoming and outgoing expenses.

The app also allows you to get alerts and notifications, so you can easily see what needs your notifications. This also applies to maintenance, so you can easily keep track of it from the app.

You can also keep track of your lease, allowing you to see the amount of rent, the remaining lease and other useful information.

Overall, Different Property Management offers a wide array of features and great support. As such, it’s a perfect software for real estate management.

Other great features:

• Great support
• Ability to get real-time answers
• Notifications and alerts
• Maintenance reminders
• Lease tracking

⇒ Get Different Property Management

Showing Suite – Easy to use

This is a property real estate asset management software that can automate your home showing schedule and appointments with buyers, sellers, and agents.

Showing Suite offers sellers the much-required transparency and ways to automate home showing task to save time and money.

The automated scheduling for buyers informs all the involved parties including the buyer through calls or texts to confirm the home showing appointment and then notify the showing agent about the appointment.

Showing Suite can pull showing information from Sentrilock and Supera lockbox to gather feedback. The information is synced into your Showing Suite account. This allows you to keep track of all showed residencies.

This property showing management solution offers seller feedback along with transparency. You can also access to Showing Note feature and find the perfect home as per your need.

Other features for seller account include email notification and manage house showing options.

For the agent, Showing Suite helps to organize and automate the listings. Agents can select any listing to view more details including listing price, address and agent details about the property. If not interested the agent can select and delete any properties.

It also offers analytics and reporting tools that can be used by agents. With them you can measure performance in the field and also monitor client satisfaction.

Showing Suite is an excellent property management software that can automate the property showing process for all the parties involved in the deal.

Other great features:

• Great automation features
• Confirmation via calls or text for appointments
• Ability to quickly see listing details
• Built-in analytics

⇒ Get Showing Suite 

I have listed the best marketing software for real estate agents that you can use to promote and generate more leads for your real estate business.

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However, it is important to understand that no one app will do all the task for you.

While there is multiple lead generation software, you may also need to subscribe to software like Showing Suite to automate the property showing process.

If you need similar software, you might want to look into financial investment tracking software that we covered in one of our previous guides.

Take these marketing software for a spin using the free trial, and I am sure you will find software that meets your requirement and help you automate most of the work with ease.